As a business owner, you know the importance of keeping your employees, especially the top ones, happy and wanting to return to work each day. It’s important for any business owner, manager or human resources team to understand how to identify top employees. It’s also equally important to understand and be able to implement a..

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Improving site conversions is one of the most important things for your business. You may have a significant amount of traffic, but if enough of them aren’t being converted to customers, you don’t have what’s needed on your website. There is a variety of methods that you can try in order to make some site..

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Ready to pitch your business plan? Let’s say that you already have created your business plan. You’re feeling great and confident, especially after seeing your visions a lot clearer now. Putting them all down on paper has suddenly provided you with the insights and inspiration you didn’t think you could have. That’s all fine and..

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One of the best social internet marketing firms, Twitter has now been confronted with integrity issues following an expanding trend of users purchasing fake followers. This leads a few businesses and some people that practice this kind of marketing to be much more cautious in making their account to be suspended and their fake followers..

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There comes a time in the life of any business entity that profits plummet or the business simply loses its luster and appeal. In other instances, prospective buyers may present offers that are irresistible; or the business owner may have his eyes locked onto something entirely different from what he had been engaging in and..

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Advertising planning has been around a lot longer than many people think. While the face of advertising may have changed, the idea remains the same. If a business wants to succeed, they have to advertise. Advertising is the main means for promoting a business. Businesses can advertise in thousands of ways, in many different Medias,..

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In a world where the majority of business transactions and operations take place in digital form, having a solid backup isn’t just precautionary—it’s absolutely critical. The cloud has increased storage and cost efficiency across industries, but the hype surrounding its innovations often overshadows its applicable potential. To discover how to integrate disaster recovery (DR) via..

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The world changes. People change. Technology, tastes and times change. If you want your company to have any staying power, you must regularly re-evaluate and, if necessary, tweak your branding strategy in order to ride these waves of change and keep your brand identity above water. To effectively evaluate your brand in the marketplace, look..

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