In the current economic climate, there are more and more property owners who are renting their properties out in order to either cover their mortgages or increase their income. However finding suitable tenants can be difficult and despite obtaining references, vetting tenants and performing background checks, the upshot is that you can never be 100%..
The Fibonacci sequence is used by many foreign exchange traders in their trading strategies. The sequence of numbers, which was discovered by the mathematician Fibonacci has proven to be quite uncanny in determining market movements. Trading systems that use Fibonacci numbers don’t really use the numbers but rather the ratios associated with the numbers. Each..
In a world where the majority of business transactions and operations take place in digital form, having a solid backup isn’t just precautionary—it’s absolutely critical. The cloud has increased storage and cost efficiency across industries, but the hype surrounding its innovations often overshadows its applicable potential. To discover how to integrate disaster recovery (DR) via..
The world changes. People change. Technology, tastes and times change. If you want your company to have any staying power, you must regularly re-evaluate and, if necessary, tweak your branding strategy in order to ride these waves of change and keep your brand identity above water. To effectively evaluate your brand in the marketplace, look..
When the Internet Corporation for Assigned Names and Numbers (ICANN) announced its intention to create new generic top-level domains (gTLDs) and began accepting requests, over 150 companies ponied up big money to apply for 1,930 new gTLDs (1,816 gTLD requests use the Latin alphabet). The impending launch of these gTLDs is a big deal for both brands and..
Starting a business is both exciting and overwhelming. Although you’re optimistic for your new company, you may also feel nervous, especially since many startups fail within the first five years of their operations. Preparing your startup to succeed is important. One of the most common reasons for startup failure stems from the inability to handle..
One of the most important tasks when formulating your digital marketing strategy is developing a great domain name for your website. A domain name functions as part of your branding campaign, so it should distinguish your company or blog from the crowd. Make sure it conveys a little about who you are and what you do. Creating an..
As the owner of a website, you likely check your site’s stats daily to get a solid picture of your readership. But what should you do if your numbers aren’t steadily increasing? Answer: Make your website socially shareable. In today’s market, it’s difficult for a business to survive without engaging its core audience via social..
In today’s technologically advanced world, email is an essential part of any business’s means of communication. Depending on your preferences, you can choose to host your business email accounts on an in-house server or on a hosted cloud service. Although both choices have pros and cons, the cloud offers some significant advantages over in-house servers,..
Email’s a necessity for any company, so when a startup prepares to enter the marketplace, establishing an email system is a given. The real decision is the choice of which kind of email service to use: a cloud hosted provider or an in-house server? Efficiency, cost and reliability are all the factors to be considered…